Content Marketing for Devon Brands: How to Build Authority Online
In a crowded digital landscape, visibility isn’t enough. To win trust, generate leads, and grow sustainably, your brand needs authority.
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Guide to understanding schema markup for SEO
This guide demystifies the complicated nature of schema markup, highlighting its benefits and best practices for implementation, ensuring your website stands out in the competitive digital landscape.
Why Pinterest is key for your digital strategy
The Royal Albert Memorial Museum & Art Gallery (RAMM) is Exeter’s award-winning home for culture, history, and world-class collections. But as we looked to encourage shoppers to their amazing curation of gifts in their shop/online, we had to look past Google Ads and traditional methods of brand awareness and revenue generation.
The Difference Between Paid Search and Paid Social Advertising
Digital advertising is an essential part of modern marketing strategies, enabling businesses to reach specific audiences and generate leads effectively. Among the digital advertising methods are Pay-Per-Click (PPC) and Paid Social Advertising. While they may appear similar at first glance, they function differently, serve distinct purposes, and produce different types of results.
Paid media vs. earned media: Understanding the landscape
As PR professionals with backgrounds in journalism, the PR team at Chalk & Ward have many tools at our disposal when it comes to promoting our clients. While the art of storytelling will always be a key part of what we do in the creation of compelling press releases and blogs, in the diverse and rapidly evolving world of media, we increasingly need to look at multiple and varied platforms for getting our clients’ messages across.
Understanding the SEO triangle and it’s effects on ranking
In the world of digital marketing, the SEO triangle is an important concept that plays a crucial role in establishing the visibility and ranking of your website.
Digital kryptonite – beautiful but deadly
How the Aurora Borealis can affect us and what we can do to mitigate these potential problems.
Digital marketing audits: what are they and why are they Important?
In this article, Digital Director Greig Barclay delves into what exactly a digital audit entails, why it’s crucial for businesses of all sizes, and the invaluable insights they can provide.
5 Email marketing best practices that drive results!
In today’s digital age, email remains a cornerstone of marketing strategies, offering a direct line to your audience’s inbox. However, not all emails are created equal, and the difference between an email that converts and one that ends up in the spam folder can be subtle.
Brighton SEO survival guide
September 2023 marked my 6th trip to Brighton’s now bi-annual nerd fest (It’s okay, I’m allowed to say It because I am one), more commonly known as Brighton SEO.
