Paid
search
Make every PPC penny counts
No fluff. No wasted spend. No “set it and forget it.”
We cut through the chaos to turn clicks into customers.
Put your brand exactly where it needs to be – at the top.
Precision targeting. Measurable growth.
Through forensic targeting and data-driven bid models, we create effective Search, Shopping and Social campaigns that deliver commercially-effective ROI for businesses across the UK and internationally.
What is a website & SEO audit and why would I benefit from having one?
A website and SEO audit is a thorough examination of your site’s technical framework, user experience, and search engine optimisation. It involves assessing various factors such as site speed, mobile-friendliness, security, content quality,
keyword effectiveness, backlink profile, and more. The goal is to identify strengths, weaknesses, and areas for improvement to enhance your site’s visibility and performance.
What are the benefits of investing in Paid Search Marketing?
Bespoke & Targeted Campaigns
A well-optimised paid account drives relevant traffic, boosts awareness, and most importantly, generates conversions – often at a lower cost-per-click.
Show ads at the right place and time:
Timing is everything. We ensure your ads appear the moment users are searching, across the channels that matter most and capturing attention at the right time.
Instant Insights, Measurable Results
Paid campaigns deliver data from day one. We track performance in real time and continually refine strategies – reviewing, updating and adapting – to ensure every campaign hits its full potential. What’s more, we’ll keep you fully informed every step of the way.
Testimonials
From the initial audit of the site outlying areas for improvement, Greig and his team have worked diligently to achieve better performance on the account which has, on average, seen monthly spend reduce and transactions as well as revenue increase. In particular, certain months have seen revenue increase from 28% to 88% compared to the same month in previous years. We have been very pleased with the work completed and look forward to a successful future to come.
Matt Jarrett – Dartington Crystal
Online advertising and paid search agency services
Paid media (PPC) audits
Maximise every click. Boost every conversion
Creating a successful paid search campaign is an art and a science. You need creativity to compose compelling online ads, an analytical mind to make sure they appear in the right places and deep strategic knowledge to create landing pages that guide conversion.
We work with both large and small businesses across diverse sectors, building robust and bespoke PPC strategies.
At C&W we understand PPC never stands still – and neither do we. Through continuous testing and refinement, we drive better results while keeping clients fully informed at every stage. The process is transparent. The results speak for themselves.
Our SEO services.
As part of our standard process all of the websites we build follow SEO best practice, ensuring increased online visibility and improving user experience. In addition to the websites we build, we also consistently improve page rankings and online results for our clients’ existing websites.
We undertake in-depth research to understand your products and audiences to identify the right keywords, before implementing tactics that increase search traffic and improve conversion rates. Regular auditing is available to break down every step of the process ensuring transparency of results.
Our paid search services
Google Ads & Bing Ads:
We manage Google Ads and Bing Ads across all budgets and industries, helping you optimise campaigns that deliver real results, whether it’s a one-off project or ongoing strategy.
Our Google-certified team runs campaigns across search, responsive, video (YouTube), email, display, and remarketing – using every tool to maximise impact.
Whatever your paid search goals, we design campaigns to meet your objectives, attract the right audience, and drive measurable ROI.
Google Shopping:
Show your products to consumers comparing options across multiple merchants right when they’re ready to buy.
With Google Shopping’s growing share of clicks, businesses not using it risk quickly losing customers and revenue. We plan, set up, and refine campaigns to balance cost-efficiency with expansion, making sure your products reach the right audience at the right time.
Social advertising:
Our team specialises in creating and managing impactful social media advertising campaigns that connect you with your target audience, drive engagement, and boost conversions.
Creating campaigns that increase brand awareness, drive traffic, and boost sales through targeted strategies that engage users where they spend their time.
We’ll help you build valuable connections, generate high-quality leads, and establish your brand as an industry leader.
PPC conversion tracking:
Once the testing phase is complete, we launch and implement your campaigns.
We don’t set and forget. We constantly monitor your campaigns, ad groups and keywords checking for under-performers, high costs-per-click as well as where budget may be being wasted.
Through active campaign management, we deliver results, control budgets, and uncover opportunities to improve the campaigns, the website, and individual pages.
Reporting:
Stay in the loop every step of the way. Monthly reports, weekly updates, and automated Google Analytics insights ensure you always know how your site and campaigns are performing.
Stay ahead
of the competition
Our team loves turning clicks into conversions. Talk to us and see how your paid search campaigns can deliver bigger results.
Get in touch
