Website
Planning
Meticulous planning
Websites can be a massive undertaking. Forward planning is crucial to ensure the website fulfils its objectives, is delivered on time and on budget.
Get in touchGood planning is crucial in setting a website up for success
Before we commence with any website design we undertake in-depth website planning. This allows us to obtain a rounded view of where the website is now, what is and isn’t working, how it compares to competitive sites and ultimately what you want the website to be and how you need it to perform.
We start with a website audit, followed by a collaborative scoping session. Below provides more information on each stage so you can get an understanding of how we approach website builds right from the outset.
Our website planning services.
Website audit:
To fully understand your current website performance and determine any issues with the current set up, we undertake a detailed website audit to identify any recommendations for further improvements. We also look at competitor sites to determine industry best practice and to gain insight on what is working and isn’t working for your target audience.
The information gathered is used to help define what your website needs to achieve so that we can create a site that resonates with your target audience and drives online goals.
Website scoping session:
Before any website project commences we hold in-depth website scoping sessions with you which include understanding your online objectives, your target audiences, the desired user experience, functionality and conversions/goals.
We’ll map out the full site so that we can plan how the new website will deliver all the above. During these sessions we get to know your business and how it works and we encourage you to think differently about your website and to take a step back to see how customers are interacting with it.
Our knowledge and insight of latest trends and algorithms mean that we can create a site that really works for you. If online conversions are the most important factor in the decision for a new website, then we plan how to achieve these objectives. Equally, if the requirement is a visually impactful brochure site that displays who you are and what your business does then we ensure our designs portray this.
From complete website redesigns to new website builds to small improvement projects, the journey starts in the scoping session. You’ll leave the session feelin
User experience (UX):
There’s little point in investing time and money in the development of a new website if in reality, it doesn’t match up to how people intuitively use it. A poor user experience can be detrimental to your sites performance.
That’s why from the outset of working with us, our team of user experience professionals consider the onsite journey, taking into account all mind-sets and objectives of potential clients and all types of customers.
This strategic thinking informs the design and build of your website to ensure a seamless user experience across all browsers and devices. Our websites are specifically built with the potential users in mind and considers all touch-points of a journey to ensure a positive user experience.
Don’t let your
competitors
outperform you
If you’re looking for a new website partner, contact our specialist team today and take the first step towards planning a site which performs.
Get in touch
