Digital
audits
Digital Audits – SEO, Websites, PPC
It can be frustrating having a new website or running a paid campaign that doesn’t deliver a positive ROI. Before we undertake any digital implementation, we ensure we have a complete understanding of your digital performance which is why digital audits are at the centre of everything we do and the first step in our approach when working together.
Get in touchWebsite and SEO digital audits
At Chalk & Ward Digital we specialise in providing comprehensive website and SEO audits that uncover hidden opportunities and pinpoint critical issues holding your site back. Is your website under-achieving, not appearing in search or not delivering against the objectives you set? This unfortunately is quite common!
What is a website and SEO audit and why would I benefit from having one?
A website and SEO audit is a thorough examination of your site’s technical framework, user experience, search engine optimisation and paid performance. It involves assessing various factors such as site speed, mobile-friendliness, security, content quality,
keyword effectiveness, backlink profile and more. The goal is to identify strengths, weaknesses, and areas for improvement to enhance your site’s visibility and performance.
Our website and SEO digital audits include the following:
Site Speed and Performance:
We evaluate your site’s loading times and overall performance, identifying issues that could slow down your site and affect user experience.
Mobile-Friendliness:
With the increasing use of mobile devices, ensuring your site is fully optimised for mobile is critical. We check responsiveness and usability on all devices.
Security Checks:
We conduct a thorough security audit to protect your site from vulnerabilities and ensure it complies with the latest standards.
Content Evaluation:
We’ll review your site’s content for relevance, quality, and engagement, ensuring it is optimised for both users and search engines.
Digital Audits
From the initial audit of the site outlying areas for improvement, Greig and his team have worked diligently to achieve better performance on the account which has, on average, seen monthly spend reduce and transactions as well as revenue increase. In particular, certain months have seen revenue increase from 28% to 88% compared to the same month in previous years. We have been very pleased with the work completed and look forward to a successful future to come.
Matt Jarrett – Dartington Crystal
Does your website or campaign need to go up a level?
Let us audit your site and campaigns to unlock its full potential and drive more traffic, engagement and conversions. Contact our specialist team today to see how we can help.
get in touchPaid media (PPC) audits
In the competitive world of digital advertising, every pound counts. We specialise in delivering comprehensive paid media audits that ensure your advertising investments yield the highest possible returns.
What is a paid media audit and why would I benefit from having one?
A paid media audit is a detailed evaluation of your paid advertising across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more. The audit aims to uncover performance gaps, inefficiencies, and opportunities.
your ad campaigns. By analysing key metrics, ad structures, targeting strategies, and spend distribution, we provide actionable recommendations to enhance your ROI.
Our paid media audits include the following:
Ad Account Health Check:
We’ll conduct a thorough health check of your ad accounts to ensure they are set up correctly and aligned with best practices.
Ad Group & Keyword Organisation:
We’ll review your ad group and keyword structure to ensure optimal organisation and relevance.
Click-Through Rate (CTR) Analysis:
We assess the effectiveness of your ads in generating interest and clicks from your target audience.
Conversion Rate Optimisation:
We’ll analyse conversion data to identify bottlenecks and suggest strategies to improve conversion rates.
Can you afford not to
change your current
paid strategy?
Are your campaigns delivering the best ROI? Now might be the time to review your set up. Contact our paid experts to see how we can help.
Get in touch
