Digital
strategy
Digital Strategy: Audits, SEO, Content, Social, PPC & Email
Bespoke to each client, our digital strategy is tailored to deliver growth for our client’s businesses across a range of disciplines and sectors.
Get in touchDigital Audits and Analysis
We undertake an in depth assessment of your current digital performance, identifying strengths, weaknesses, and opportunities for improvement. To find out more about our digital audits click here.
What is a website & SEO audit and why would I benefit from having one?
A website and SEO audit is a thorough examination of your site’s technical framework, user experience, and search engine optimisation. It involves assessing various factors such as site speed, mobile-friendliness, security, content quality,
keyword effectiveness, backlink profile, and more. The goal is to identify strengths, weaknesses, and areas for improvement to enhance your site’s visibility and performance.
Digital strategy services we provide
SEO Strategy:
We’ll develop an SEO strategy to enhance your website’s visibility, drive organic traffic, and improve search engine rankings.
Content Marketing:
We’ll evaluate your content and make suggestions for improvement to attract and engage your target audience, driving profitable customer action.
Social Media Strategy:
We’ll undertake strategic planning to help build your brand’s presence across social media platforms, fostering engagement and loyalty.
Paid Search:
We’ll make recommendations on pay-per-click campaigns designed to maximise ROI and reach your target audience effectively.
Email Marketing:
We’ll suggest ways to craft compelling email campaigns that nurture leads, retain customers, and drive sales.
Digital Strategy
The benefits of SEO and PPC were not fully understood until Chalk & Ward were able to comprehensively discuss and recommend a new strategy to us. The benefits are fully measurable in terms of bounce rates, website traffic and loading times, but also immeasurable in ensuring the website is on brand and the effect that has in strengthening the online experience we’re providing our customers. Their weekly reports are interactive which really helps with communication and task progression.
Pippa Whiteley – Lympstone Manor
Does your website need to go up a level?
Let us audit your site to unlock its full potential and drive more traffic, engagement and conversions. Contact our specialist team today to see how we can help.
get in touchPaid media (PPC) audits
In the competitive world of digital advertising, every pound counts. We specialise in delivering comprehensive paid media audits that ensure your advertising investments yield the highest possible returns.
What is a paid media audit and why would I benefit from having one?
A paid media audit is a detailed evaluation of your paid advertising across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more. The audit aims to uncover performance gaps, inefficiencies, and opportunities.
your ad campaigns. By analysing key metrics, ad structures, targeting strategies, and spend distribution, we provide actionable recommendations to enhance your ROI.
Our digital strategy process is robust and follows a step-by-step approach
Immersion & Discovery:
We want to get to know you, so we begin with an in-depth analysis of your business, market sector, audience and competition to identify key opportunities and discuss any challenges you might be facing.
Strategy Development:
Based on our findings from the immersion session, we’ll develop a comprehensive digital strategy tailored to your business goals and objectives.
Implementation:
Our expert digital team then executes the strategy with precision.
Monitoring & Optimisation:
We continuously monitor performance and make adjustments to optimise outcomes and ensure ongoing success. And we’ll make sure to keep you informed every step of the way.
Reporting and Analysis:
Regular client calls and detailed monthly reports keep you informed of progress and results, with clear insights and actionable recommendations. You’ll always know what we’re doing, what we’re doing next and most importantly why we’re doing something.
Can you afford not to
review your current
digital approach?
Contact our expert team for an initial chat to see how we can support you in reaching your digital goals.
Get in touch
