Wild Beer approached us in early 2020, looking for ways to boost online sales in the midst of the coronavirus pandemic. With the closure of pubs across the country, e-commerce became a vital tool in supporting continued company growth throughout the year.

Following analysis of their organic and paid performance, we developed an integrated PPC and SEO strategy to maximise visibility across a number of identified keyword groups. The goal was to capitalize on the rising number of consumers looking to buy quality alcohol online and convert those looking for sub-par alternatives.  
The results spoke for themselves. The first month of 2021 saw traffic more than double versus the previous year, with the Google Ads conversion rate increasing by over 400%. PPC traffic is now the largest source of website revenue, with sales up over 2,000% from a 25% increase in spend.  

Key to this strategy has been the development and optimization of Google Shopping campaigns, which are now responsible for the majority of new customer acquisitions from PPC. We’ve overhauled the existing product feed to improve both keyword targeting and product categorization, resulting in strong gains across user engagement, auction performance and conversion rate.