SEO & PPC management for the UK’s leading glass manufacturer.
54%
increase online revenue
Digital Strategy | SEO | PPC | Content
Driving online sales & increasing market share for Dartington Crystal through digital marketing.
Get in touchSeo
76%
increase in
pageviews
pPC
54%
increase in revenue generated from
PPC traffic
seo
20%
reduction in
bounce rates
ppc
61%
increase in
transactions
Our strategy experts are on hand to help you navigate the complexities of the digital world, ensuring you drive the vision of the business whilst also achieving your growth objectives.
We understand that every business is unique. Our digital strategies are customised to align with your specific goals, target audience, and industry. We take the time to understand your brand and develop a strategy that fits your needs perfectly.
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A digital partnership
Chalk + Ward were initially tasked with analysing Dartington’s current digital marketing activity, SEO and PPC, through a detailed auditing process. The findings from this audit resulted in Chalk + Ward undertaking the ongoing SEO and PPC activity for not only Dartington, but their sister company – Caithness Glass.
In the first six months since Chalk & Ward took over PPC activity, users to the site increased 26%, pageviews by 76% and the bounce rate (users staying on site) improved by 20% compared to the same period the previous year. In addition, the revenue generated from PPC activity increased 54% and transactions by 61% whilst generating a lower cost-per-click with reduced budgets.
Taking into account all traffic sources, revenue and transactions saw a 26% and 38% increase respectively when compared to past years. These results have resulted in Dartington looking at new online advertising opportunities and increasing ad budget across all campaigns.
“From the initial audit of the site outlying areas for improvement, Greig and his team have worked diligently to achieve better performance on the account which has, on average, seen monthly spend reduce and transactions as well as revenue increase. In particular, certain months have seen revenue increase from 28% to 88% compared to the same month in previous years. We have been very pleased with the work completed and look forward to a successful future to come.”
Matt Jarrett / Ecommerce Manager / Dartington Crystal
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