Paid
search
Every penny counts.
We plan and implement effective paid search campaigns which deliver results.
Get in touchDrive impactful results with precision and expertise
Through forensic targeting and data-driven bid models, we create effective Search, Shopping and Social campaigns that deliver commercially-effective ROI for businesses across the UK and internationally.
What is a website & SEO audit and why would I benefit from having one?
A website and SEO audit is a thorough examination of your site’s technical framework, user experience, and search engine optimisation. It involves assessing various factors such as site speed, mobile-friendliness, security, content quality,
keyword effectiveness, backlink profile, and more. The goal is to identify strengths, weaknesses, and areas for improvement to enhance your site’s visibility and performance.
What are the benefits of investing in Paid Search Marketing?
Bespoke & targeted campaigns:
A well optimised and managed paid account can drive relevant traffic, increase aware and most importantly drive conversions at a lower cost-per-click.
Show ads at the right place and time:
Having your ad appear at the exact moment a user is searching is key to attracting them to your site or product. Our specialist team, utilise a range of paid media channels to ensure your business is seem at the right time and on the right channels.
Instant data and results:
From the moment a paid marketing campaign is launched it is reportable and trackable. We pride ourselves on being open and honest and if something is not working or underperforming, we review, update, adapt and report on all activity and strategies.
Paid search
From the initial audit of the site outlying areas for improvement, Greig and his team have worked diligently to achieve better performance on the account which has, on average, seen monthly spend reduce and transactions as well as revenue increase. In particular, certain months have seen revenue increase from 28% to 88% compared to the same month in previous years. We have been very pleased with the work completed and look forward to a successful future to come.
Matt Jarrett – Dartington Crystal
Online advertising and paid search agency services.
Paid media (PPC) audits
Creating a successful paid search campaign is an art as much as it is a science. It requires the creativity to compose compelling online ads, an analytical mind to make sure they appear in the right places and deep strategic knowledge to create landing pages that guide conversion.
Our team have experience in managing PPC campaigns for a broad range of clients, with sizable combined budgets. We work with both large and small businesses across diverse sectors, building robust and bespoke strategies.
Continual testing and refinement ensures our clients always get the best results possible – PPC is an ongoing process of improvement and learning. We communicate fully with our clients to ensure they know what is happening and why at all times, with results that speak for themselves.
Our SEO services.
As part of our standard process all of the websites we build follow SEO best practice, ensuring increased online visibility and improving user experience. In addition to the websites we build, we also consistently improve page rankings and online results for our clients’ existing websites.
We undertake in-depth research to understand your products and audiences to identify the right keywords, before implementing tactics that increase search traffic and improve conversion rates. Regular auditing is available to break down every step of the process ensuring transparency of results.
Our paid search services.
Google Ads & Bing Ads:
As a full-service agency we are fully proficient in both Google Ads and Bing Ads having managed a wide range of budgets across many diverse business sectors. We can help you with your optimisation and improve your online advertising whether on one-off projects or ongoing monthly campaigns.
Our team of paid search marketers are Google certified and capable of managing all forms of online advertising campaigns, including but not limited to; search, responsive, video (YouTube), email, display and remarketing (text, image and animation led).
Whatever your paid search requirements, we can create tailored Google ad and Bing ad campaigns that deliver on agreed objectives.
Google Shopping:
Google Shopping has provided consumers with a way to compare products across several merchants in seconds. With it’s rise in popularity and share of clicks, businesses which aren’t making use of this revenue stream are losing out to competition quickly.
We work with e-commerce businesses in a variety of sectors to plan, setup and optimise their Google Shopping efforts, generating an ROI that strikes a key balance between cost-efficiency and expansion.
Social advertising:
We specialise in creating and managing impactful social media advertising campaigns that connect you with your target audience, drive engagement, and boost conversions.
Our campaigns increase brand awareness, drive traffic, and boost sales through targeted strategies that engage users where they spend their time.
And our expertise will help you build valuable connections, generate high-quality leads, and establish your brand as an industry leader.
PPC conversion tracking:
There is little point in doing any form of online advertising if it can’t be properly tracked and measured.
Before launching any PPC activity we ensure that we know the objectives for each and every campaign in order to deliver a low cost-per-conversion as well as positive ROI for your business. To do this we create and test goals/conversions to make sure they are tracking and reporting correctly. Once the testing phase is complete we launch and implement the campaigns.
Management is ongoing and as part of this service we are constantly monitoring the campaigns, ad groups and keywords checking for under-performers, high costs-per-click as well as where budget may be being wasted. Management of the campaigns enables us to deliver results, maintain budgets and provide recommendations that could see improvements not only to the campaigns but the website and individual pages as well.
Reporting:
No matter how big or small a PPC campaign is, we provide detail reports on all aspects of performance. This includes highlighting key metrics such as traffic sources, site performance (users, bounce rates etc.), conversions and e-commerce data.
Each month you will receive a detailed report on the previous months activity but we can also send weekly updates as well as set-up automated weekly Google Analytics reports straight to your inbox so you always know how your site and campaigns are performing.
Don’t let your
competitors
outperform you
Our experts are genuinely passionate when it comes to helping businesses perform better online. Talk to us to see how we can improve your paid search campaigns.
Get in touch
